Tips on Using Facebook Effectively for Social Networking


Although Facebook was originally designed for high school and college age students, the Facebook community has recently evolved into a community of business professionals, employers, and other Facebook users from a wide variety of different fields. If you are looking to get involved with social networking on Facebook here are a few tips on using Facebook effectively for social networking.

Setting Up Your Facebook Page

When you create a Facebook page, make sure you set it up with a purpose in mind. Decide what it is you want to accomplish with your page and then plan it according to your goals and objectives.

  • Create a User Name: Come up with a user name that reflects your interest or field of expertise. For example, if you are a business professional, “iluvjoe” probably will not help you.

  • Set Up Your Profile: Set up your profile to describe what your purpose is and what you are about. If you are using Facebook to network with friends your profile should include some of your interests and hobbies.

If you own an online business, your profile should describe your area of expertise and some of the things you have accomplished in your field of business. If you have a website or blog, provide a link to your site. Keep in mind that if you own a business you should not use your page to push products and services.

  • Offer High Quality Information: Offer high quality information on your page that is related to your area of expertise. If your information is helpful to others people will start adding you as their friend. If you own a blog, place the most recent posts to your blog on your Facebook page.

  • Post a Video: Post a video that introduces yourself or offers useful information that is related to your area of expertise. This is a great way for others to immediately connect with you and feel comfortable with you.

  • Set Up a Discussion Group: Set up a discussion group on your page so you can get to know the people that become your friends. If you are in business this is a great way to get to know your targeted audience and some of the problems they are looking to solve.

Networking on Facebook

When you network on Facebook, make sure you interact with others in the community especially if you are in business. If they think your presence is all about your own agenda you will alienate other Facebook users.

  • Participate in Discussions: Get involved in discussions that are related to your area of expertise. Help others solve problems and offer information that adds value to the discussions.

  • Update Your Page Frequently: Update your page with fresh content on a frequent basis. Make sure the content is of interest to your followers and offers useful information.

  • Create Events: Create events such as webinars or videos that are related to your interests or area of expertise. Invite other Facebook users to the event and then provide a poll to let your followers express their opinions. This is a great way to come up with new ideas that meet the needs of your friends and followers.

  • Use Your Facebook URL: Use your Facebook URL to collect friends and followers by using it on your business cards, in your videos, and in your signatures when you participate in discussions and forums.

When you set up a profile with Facebook and network effectively, you will find it to be the focal point that others return to on a frequent basis to keep in touch with you.




  1. Hello,
    Thank you! I would now go on this blog every day!
    Thank you

  2. Great post! I am just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case.

  3. You actually make it seem so easy with your presentation but I find this topic to be actually something which I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

  4. I found Jeffery Ferris while looking at Marshal Sylver’s Get Rich Radio site. Excellent design and content. I’ll be watching these guys closely.

  5. Wow, Just what I was looking for. Quality and finnesse thanks for posting this wonderful piece of information

  6. Does anyone know if photocopying an article out of a magzine would be considered copyright infringement? Thanks :-). Okay, now that I see some of the answers I’m going to add some details. What if I bought the magazine myself, made the copies to keep for myself, but then gave the magazine to a friend (not for money)? Thanks..

  7. Fair use provisions of the copyright law allow for limited copying or distribution of published works without the author’s permission in some cases. Examples of fair use of copyrighted materials include quotation of excerpts in a review or critique, or copying of a small part of a work by a teacher or student to illustrate a lesson.. . This is what a i found somewhere.. So can i upload short excerpts of copyrighted content there?.

  8. I never installed any copyright stuff online/offline. I know what i did or not. i just want to remove this warning from my computer but don’t know how. can anyone help me??.

  9. Can you translate and post articles online from foreign news/magazines without fear of copyright infringement?

  10. How do you start a blog? How do you get your own blog site or page?

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