Good search engine optimization is a great way to drive free organic traffic to your website. If you know how to use SEO effectively you can significantly improve your website’s ranking with the search engines and help your targeted audience to find your product or service.
Here are a few fundamental elements that the search engines bots look for when they spider your site for indexing.
Keywords are the foundation to building a strong search engine optimization strategy. This is why it is important to find keywords that your target audience uses to search for your product or service. Once you determine the right keywords from your keyword research you will use them to drive highly targeted organic traffic to your website.
Choosing a Domain Name
Once you decide what you want to accomplish with your website and you have planned your site goals and objectives, choose a domain name that adequately reflects what your site is about. The domain name should include keywords that your audience uses to search for your product or service. It is important to note that the domain name should also be chosen after you have created a plan for your website.
The title of your website should correlate with your domain name and the content that you place on the page. Use keywords in your title as well as in the title tags that the search engine bots read when they spider your site. If the title is relevant to the domain name and the content on the page, this will help you to receive high ranking with the search engines.
The content should be high quality information that is useful to your reader and should be written with the keywords placed strategically throughout the information. The content should be relevant to your domain name and the title of the page and should correlate with the meta description and title tags that the search engine bots view when they spider your page.
It is important to include high quality links to and from your site. The links should be relevant to the topic of your site and should contain high quality information. Additionally, the anchor text of your links should be written with keywords in mind and each link should contain an original title otherwise, the search engines will interpret the links as being automated and this will hurt your ranking.
You can also use links to your blog and social networking pages to increase the number of links that you have on your website. As long as they are high quality and relevant, this will help to improve your ranking with the search engines.
The layout of your website should be easy to understand and the navigation should be designed in a way that leads the visitor around the website. Make sure your visitors can tell exactly what your website is about within 8 seconds of arriving on your page. If your visitors cannot decipher what your site is about you can bet the search engine bots will not be able to either.
When you plan your website layout it is also a good idea to use a sitemap to make it easy for the search engine bots to easily find their way around your site. Sitemaps also give you a lot more control over what pages you want the search engine bots to see and what ones you don’t want them to see.