How to Bring In New Leads by Using Google AdWords


Google Adwords is an effective tool for generating immediate traffic to your website and if you set up your ad campaign correctly it is very effective in generating new leads that are highly targeted and will most likely purchase your product or service. Let’s talk about some of the elements you should include in your Google AdWords campaign that will guarantee you receive new leads that have a specific need for your niche product or service.

Targeting a Google AdWords Campaign

One of the reasons a lot of advertisers fail to bring in new leads with Google AdWords is because they lack the correct elements for creating a successful campaign. Some of these elements include:

  • Highly Targeted Keywords: A successful Google AdWords campaign begins with highly targeted keywords and keyword phrases that people are using to search for your product. This is why it is important to invest time in finding out what keywords they are using by doing your research with the Google keyword tool that is included with your AdWords account.

  • Get to Know Your Audience: Use the keywords you have found to get to know your target audience by typing the keywords into the search engine. Hang out in forums and on social networking sites to become familiar with some of the problems your target audience is trying to solve. If you do not know your audience, you cannot write PPC ads that will target their emotions.

  • Ad Titles: Write an ad title that captures your reader’s attention. The title should contain a keyword phrase from your research and make reference to solving a specific problem for your targeted audience.

  • Ad Descriptions: Your ad descriptions should clearly define what your product or service is about and include a call to action. The ad should be written in a compelling manner and contain a specific keyword phrase.

  • Landing Page: Your landing page should be set up to deliver what was promised in the ad. Make sure your ad points directly to the landing page instead of the home page of your website. The content on your landing page should include keyword phrases that were used in the ad and should be relevant to the ad content.

  • Opt-In: Place an opt-in form on your landing page that captures your prospect’s name and email address. Offer high quality information for free in exchange for their information. This will help you to establish an ongoing relationship with your new leads.

  • Track and Test: Track your ads with the Google AdWords tracking tools as well as your landing pages. If you have no knowledge of how these elements are performing you cannot optimize them by making changes to get the best results.

If you choose your keywords carefully, write ads that target a specific audience, and create a landing page that delivers the promise, you will be highly successful in bringing in new leads by using Google AdWords. What’s more is the new leads will be interested in your product or service right from the time they start searching and the steps you include in your AdWords campaign will simply lead them through the rest of the process and ultimately the sale.

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