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How to Use Yahoo Search Marketing to Bring In New Leads

Dec 9

Posted by Jeffrey Ferris in Yahoo Search Marketing | No Comments

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If you are trying build your business by increasing the amount of leads you receive, Yahoo Search Marketing is a great way to find new prospects if you know a few strategies for attracting leads to your product or service.  There are many different ways to bring in new leads with Yahoo Search Marketing, let’s take a look at the two primary methods online business owners use to bring in new leads with Yahoo Search Marketing.

 

Search Engine Optimization

 

Search engine optimization is a strategy used to generate free organic traffic to your website through Yahoo Search Marketing.  You can use search engine optimization techniques on your website so the search engines will view your site as relevant and give it high rankings in the search results.  Some of the basic search engine optimization strategies include: 

 

  • Choosing the Right Keywords:  In order to make your search engine optimization campaign successful you must choose the right keywords that people are using to search for your product or service.

 

  • Include the Keywords in Your Web Pages:  Include the keywords throughout your website in your meta tags.  Make sure they are strategically placed to avoid overstuffing. 

 

  • Update Your Pages:  Keep your pages updated with new content so when the search engines spider your page they always discover new content. 

 

  • Relevant Links:  Use inbound links that are relevant to your content and offer high quality information.  It is also helpful to include keywords in the anchor text for the inbound links. 

 

  • Use Site Maps:  Use site maps on your website so the search engine spider can easily find its way around your site. 

 

Keep in mind that although search engine optimization with Yahoo Search Marketing is one of the cheapest ways to find new leads, it also takes a little time for the technique to kick in with the search engines.

 

Pay Per Click Advertising

 

Yahoo Search Marketing contains a pay per click advertising program which is a very effective tool for finding new leads and generating immediate traffic to your website.  PPC Ads are the sponsored ads that you see in the search engine results.  Yahoo Search Marketing ads help you find new leads in the following ways:

 

  • Generate Immediate Traffic:  Within a few hours of posting a PPC ad with Yahoo Search Marketing you can have highly targeted traffic visiting your website.  The traffic is targeted when you use the keywords that people use in their searches in your Yahoo Search Marketing ad.

 

  • You Only Pay for Visitors:  When you use Yahoo Search Marketing ads, you only pay for the visitors that click through to your website.  If your keywords are highly targeted you can generate a profitable return on investment in a relatively short period of time. 

 

  • Ad Optimization:  With Yahoo Search Marketing you can run more than one ad to see which one performs the best.  This is a money saver when you compare it to traditional ways of advertising that only allow you to test one ad at a time. 

 

Pay Per Click and SEO are the top ways to find new leads with Yahoo Search Marketing.  Keep in mind that you have to continually test and tweak these methods due to changing factors with the search engines and the way people use keywords to search.

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Advantages of Using Smaller Search Engines Pay Per Click Advertising

Nov 19

Posted by Jeffrey Ferris in pay per click marketing | 1 Comment

 

When online business owners think of pay per click advertising, they immediate think of Google AdWords.  This is because Google is currently the largest search engine on the Internet.  While a lot of online business owners use Google AdWords to generate immediate traffic, it can be quite expensive for other entrepreneurs who are new to Internet marketing and pay per click advertising. 

 

With Google AdWords the bidding price for popular keywords can be quite costly making it difficult for new advertisers to generate a profitable return on investment.  This can also be the case with Yahoo Search Marketing and MSN Adcenter. 

 

If you are trying to get your business up and running, smaller search engines such as ABC Search and MIVA can help you generate website traffic in a more cost effective way.  Let’s take a look of some of the advantages of using smaller pay per click search engines for generating website traffic with pay per click advertising.

 

Less Competition

 

A lot of the larger businesses on the Internet use Google AdWords for their pay per click advertising campaigns.  This means you will have less competition for keywords and greater chances of your ad appearing in the top search results.

 

Lower Cost Per Click

 

Because the competition is much lower on the smaller search engines, you will pay a lower cost per click for popular keywords and long tail keywords.  When it comes to cost per click, it is the competition that drives up the price of popular keywords.  This means that you can reduce your advertising costs significantly and, for as low as one cent per click on keywords that may cost you as much as 25 cents per click with other pay per click search engines.

 

Conversion Rates

 

Although there may be less traffic on the smaller search engines, if you use highly targeted keywords, you will receive traffic that is pre-qualified and will most likely be interested in your product or service.  This is better than spending a lot of money on advertising to get a lot of traffic and then only a few people are interested in what you have to offer.  Remember that sometimes less means more.

 

Higher ROI

 

If you are paying lower costs per click, this will help you to generate a higher return on investment for your product or service.  In addition to cost per click also make sure you are testing your ads and their keyword performance to help contribute to a higher rate of return on your investment.

 

Although pay per click advertising can be risky, smaller pay per click search engines can significantly reduce the risk of your investment and be very profitable if you know the strategies associated with successful pay per click advertising.  If anything, a smaller pay per click search engine is a great way to get started with pay per click advertising.  Once you gain the experience then you can add some of the larger search engines to your pay per click advertising campaign.

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The Value of Creating Videos and Using YouTube for Online Branding

Nov 19

Posted by Jeffrey Ferris in Video Marketing, business building | No Comments

 

Online videos are quickly becoming the most popular way to spread the word across the Internet about your online business.  Online videos are a part of a new wave of  online business promotion called viral marketing which is a technique that works like word-of-mouth advertising only it is accomplished in the online environment.

 

Videos allow you to create a brand that identifies you to your targeted market across the Internet and it can be done in a very cost effective manner.  You can create a simple video from a computer that is equipped with a Web cam and then upload it to a viral marketing site such as YouTube for free.  Let’s take a look at how online business owners are creating videos to brand themselves and how YouTube can be an effective tool for spreading the word.

 

Creating a Video

 

When you create an online video there are certain rules of protocol that should be taken into consideration when creating the video.  This is because the online audience views content differently then the offline audience.

 

  • Be Concise:  The attention span of online viewers is different from that of the offline audience.  The content you offer should be concise and to the point and offered in segments that are no longer than 5 minutes.

 

  • Quality:  The content you offer should be high quality and useful to the viewer. It should be delivered in the form of a “how-to” or other tutorial format that teaches the viewer how to do something.   If you are helpful to your viewers they will be more likely to remember your brand and share it with others. 

 

  • Use Sections:  If the content you are offering takes longer than 5 minutes, divide it up into separate sections that can be viewed in segments such as chapters in a book. 

 

When you create the video, remember to use a watermark of your website address so when your video circulates around the Internet people know where to log onto to your website to get more information.

 

Branding With YouTube

 

Now that you know a little bit about the value of creating videos, let’s take a look at how YouTube can help you brand yourself as an expert in your field of business. 

 

YouTube is a viral marketing site where you can set up an account for free and upload your educational videos that are related to your field of business. The videos that you create should offer value instead of simply pushing your products or services.  If you are known for contributing value to the lives of others, your viral marketing campaign will be much more successful.

 

  • YouTube Channel:  When you create an account with YouTube, you establish what is called a YouTube Channel which is where others go to view and share your video content.  Your YouTube Channel provides you with a URL address where all of your videos are stored for others to view. 

 

  • Branding:  Once you have established an account with YouTube and uploaded videos, your account reflects your brand and what your business is about. As others view your content and share it with others, your brand begins to circulate throughout the Internet.  If your video is high quality and offers great content, the word about your brand will spread very quickly through video sharing and other viral marketing methods. 

 

Keep in mind that if you have more than one brand on the Internet it is important keep the brands separate by using individual accounts.  If people see you offering multiple brands and if it is not done correctly, you could be interpreted as being unfocused and lacking in genuine concern for helping your online audience.

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Online Entrepreneurship: Why a Positive Mental Attitude and Strong Leadership Skills Are Important to the Success of Your Online Business

Nov 19

Posted by Jeffrey Ferris in business building | No Comments

 

Building an online business involves a lot of strategic planning, financial planning, and goal setting if you are going to be successful.  What a lot of aspiring entrepreneurs do not realize is that it is also important to maintain certain mental attributes and leadership skills that will help to motivate planning strategies and goals.

 

There are certain attributes that entrepreneurs possess that determine how successful they will be as an online business owner.  These are success principles that entrepreneurs live by which ensure that they will overcome obstacles and achieve success.

 

Take Control of Your Life

 

Making the decision to transition into entrepreneurship means that you have decided to take control of your life.  This means that you must maintain a mental attitude of being in control instead of blaming everything on other factors.  Not taking control and placing the blame elsewhere does not get you where you want to go as an entrepreneur and holds you back from moving forward with your business.

 

Persistence

 

Successful entrepreneurs realize that persistence is one of the attributes that will ensure your success.  If you maintain a winning attitude, the obstacles that are bound to crop up will only be seen as temporary setbacks and part of the journey to reaching your goals.

 

Planning With an End Goal in Mind

 

Part of good leadership skills is the ability to plan with an end goal in mind.  Successful entrepreneurs know how to look at the big picture and then set measurable goals that will ensure that they reach the end goal.  Without the ability to set goals, you are navigating the high seas without a compass and ensuring that your business will fail.

 

Involvement

 

Successful entrepreneurs are strong leaders because they are willing to take the bull by the horns and get involved with their success.  While others are waiting for what they want to come to them, entrepreneurs are going out and getting it.

 

Fear

 

Instead of allowing fear to paralyze their actions, successful entrepreneurs recognize fear as a natural part of the process and forge ahead anyway.  If you let fear overcome you, the chances of achieving success with your business will be reduced. 

 

Risk Tolerance

 

Successful entrepreneurs and leaders already know that failure is part of achieving their goals and are willing to take the calculated risks anyway.  If you take calculated risks wisely you will help your business to forge ahead as well as learn from your failures.

 

Self-Confidence

 

Successful entrepreneurs get to where they are going because they maintain a positive mental attitude and believe in their abilities to achieve their goals.

 

Hard Work

 

Successful entrepreneurs are willing to work hard and do not give up as soon as something is difficult.  Instead they realize that to get to their dreams they also have to endure the hardships and obstacles that are a natural part of the journey.

 

These are a few of the attributes that are important to becoming successful with your online business. Without these attributes it does not matter how well you have planned your business.  It will not succeed if the person behind the planning is not motivated and goal-oriented.   

 

If you do not have all of these attributes you can always work on developing them by surrounding yourself with people that have an entrepreneurial mindset.  If you have already decided to take the leap, you have already taken an important step toward becoming a successful entrepreneur.

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The Value of Online Branding and What It Can Do For Your Business

Nov 19

Posted by Jeffrey Ferris in business building | No Comments

 

Online branding is more about telling your prospects what it is that you do, who you are and your background, and how you go about offering your expertise on the Internet.  Online branding is less about your logo, website design, and other physical elements that usually define a business.  Online branding is a very effective way to create an authentic identity for your business which will help you to grow your business and make an impact on your online audience.

 

How Online Branding Can Help Your Business

 

  • Define Your Brand:  If you can define your brand right from the moment a person arrives at your Web page, your brand will have more impact on the visitor because they immediately know what you are about.  On the average, you have about 8 seconds to capture the visitor’s attention before they decide to stay or leave your website.  If you make the most of these 8 seconds people will remember your brand and be more likely to return to your website in the future. 

 

When you define your brand, make it personal by providing the benefits right on the home page.  It is also a good idea to place a video of yourself on the home page to introduce yourself and make a powerful first impression.  People like to know how they can benefit and that they are dealing with a real human being.

 

  • Develop a Fan Club:  Developing a list of followers is a great way to spread your brand across the Internet.  You can do this through social networking sites such as Facebook and Twitter, as well as through list building efforts that generate opt-ins for your newsletter or other useful online content. 

 

  • Create Visibility:  Create visibility for your brand by engaging in viral marketing.  You can identify your brand by creating videos and free information such as ebooks that others will share with their friends. 

 

Keep in mind that if you want this branding strategy to be successful, you must offer high quality content that is useful and helpful to your audience, otherwise they will not be motivated to share it with others.  Also, make sure that all of the content you create has your website URL included or some other resource where people can return to you for more information.

 

  • Make It About What You Do:  Online branding is more about what you do and how you do it because these are the two criteria that add value to your online audience.  People always want to know what is in it for them, so online branding means establishing yourself as an expert in your field.  If you do this effectively people will associate your brand with quality and you will retain a lot more customers.

 

  • Website and Logos:  Although online branding is more about you and less about website design and logos, it still is important to brand yourself with a website that is easy to use, professional looking, and simple to understand.  Also, you do not have to go crazy with graphics, but it is a good idea to help your brand along with a professionally designed logo.

 

These are all of the important ways online branding can help you build a successful business online.  It will also give you the edge over other business that have generic traits and do not make the effort to create a brand that identifies them as experts in their field.

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Top Ways to Use Twitter Effectively for Social Networking

Nov 19

Posted by Jeffrey Ferris in Twitter | 3 Comments

 

Twitter is a great tool for getting yourself established as an expert in your field of business or simply networking with a group of other Twitter users that share similar interests to yours. If you are just getting started with Twitter there are a few things you should know that will help you get started off in the right direction.

 

A Few Things to Consider Before You Set Up a Twitter Account

 

Before you go about setting up a Twitter account you should determine the purposes for which you will be using Twitter for social networking. The username and profile that you set up will be your identity to other Twitter users and your followers.

 

  • Choosing a Handle: The user name or “handle” that you choose should tell other Twitter users what you are about. For example, if you have an online business, your user name should reflect your field of expertise. When others see your user name listed on Twitter they will know what your field of business is about.

 

  • Account Name: Your account name should be different than your username and provide an accurate description of what others can expect in your profile. For example, if you are using Twitter to socialize, your account name should reflect your interests. If you are using Twitter for business, the account name should reflect your field of business.

 

  • Profile: If you are a business professional or using Twitter to socialize with your friends make sure your profile is complete and adequately describes your interests. For example, if you own a business, people expect to see information in your profile that relates to your business.

 

Once You Have Your Account Established:

 

Once you have established an account with Twitter, here are a few tips to help you start networking effectively with the Twitter community.

 

  • Write Quality Tweets: Rather than tell everyone what you had for lunch that day, write quality tweets that offer information that is useful and helpful to others. If your information offers something of value, people will follow you and begin to trust you. If you are in business, you can also add keywords to your tweets so the information is found by the search engines

 

  • Take an Interest in Others: Take an interest in what others have to offer and if the information is resourceful and useful “retweet” the information to others. On Twitter, a “retweet” is the highest compliment you can receive from another Twitter user.

 

  • Choose Who You Follow Wisely: Make sure you review the profile of others before you decide to follow them. This is especially important if you are a business professional. If the people you follow are not respected in the Twitter community you can guarantee that you will not be either.

 

  • Share High Quality Resources: If you find high quality resources related to your interests and your follower’s interests, share the information with other Twitter users. If you become known for finding quality resources, people will start seeing you as the “go to” person in your field.

 

  • Be a Good Listener: Listen to others and then add value to the conversation by offering useful information. When others ask questions related to a problem, help provide a solution to the problem.

 

There are many interesting and useful ways to use Twitter. The tips that are described here are basic tips to help you get started. Once you begin using Twitter you will find many other valuable ways to interact within the Twitter community.

 

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Tips on Using Facebook Effectively for Social Networking

Nov 19

Posted by Jeffrey Ferris in Facebook | 1 Comment

Although Facebook was originally designed for high school and college age students, the Facebook community has recently evolved into a community of business professionals, employers, and other Facebook users from a wide variety of different fields. If you are looking to get involved with social networking on Facebook here are a few tips on using Facebook effectively for social networking.

Setting Up Your Facebook Page

When you create a Facebook page, make sure you set it up with a purpose in mind. Decide what it is you want to accomplish with your page and then plan it according to your goals and objectives.

 

  • Create a User Name: Come up with a user name that reflects your interest or field of expertise. For example, if you are a business professional, “iluvjoe” probably will not help you.

 

  • Set Up Your Profile: Set up your profile to describe what your purpose is and what you are about. If you are using Facebook to network with friends your profile should include some of your interests and hobbies.

If you own an online business, your profile should describe your area of expertise and some of the things you have accomplished in your field of business. If you have a website or blog, provide a link to your site. Keep in mind that if you own a business you should not use your page to push products and services.

 

  • Offer High Quality Information: Offer high quality information on your page that is related to your area of expertise. If your information is helpful to others people will start adding you as their friend. If you own a blog, place the most recent posts to your blog on your Facebook page.

 

  • Post a Video: Post a video that introduces yourself or offers useful information that is related to your area of expertise. This is a great way for others to immediately connect with you and feel comfortable with you.

 

  • Set Up a Discussion Group: Set up a discussion group on your page so you can get to know the people that become your friends. If you are in business this is a great way to get to know your targeted audience and some of the problems they are looking to solve.

 Networking on Facebook

 When you network on Facebook, make sure you interact with others in the community especially if you are in business. If they think your presence is all about your own agenda you will alienate other Facebook users.

 

  • Participate in Discussions: Get involved in discussions that are related to your area of expertise. Help others solve problems and offer information that adds value to the discussions.

 

  • Update Your Page Frequently: Update your page with fresh content on a frequent basis. Make sure the content is of interest to your followers and offers useful information.

 

  • Create Events: Create events such as webinars or videos that are related to your interests or area of expertise. Invite other Facebook users to the event and then provide a poll to let your followers express their opinions. This is a great way to come up with new ideas that meet the needs of your friends and followers.

 

  • Use Your Facebook URL: Use your Facebook URL to collect friends and followers by using it on your business cards, in your videos, and in your signatures when you participate in discussions and forums.

 

When you set up a profile with Facebook and network effectively, you will find it to be the focal point that others return to on a frequent basis to keep in touch with you.

 

 

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How to Use Digg Effectively for Social Networking

Nov 19

Posted by Jeffrey Ferris in Digg | No Comments

Digg is currently one of the most popular social networking sites on the Web and is a powerful tool for driving traffic to your website or blog. If you have specific information that you want others to see, Digg is a great way to get yourself noticed if you know a few strategies on how to use Digg effectively for social networking.

Choosing a User Name

When you choose a user name for your Digg account try to choose a name that is easy for others to remember. There are so many people using Digg right now that if you choose a generic user name, you will get lost in the crowd.

Creating a Profile

When you create a profile on Digg it is important to remember to stay dedicated to building it with stories you have written, highlighting the number of stories that other people have voted on, showing the number of people who have viewed your profile, and getting as many stories rated as popular as you can. To other Digg users, the popularity of your profile is what will ensure your success on Digg.

How to Participate in Digg

Once you have created a user name and a profile you can begin participating in Digg by creating stories and articles. The best way to go about this is to review the site and find out what topics are receiving a lot of Diggs from other Digg users. There are topics that are popular on Digg and others that are not so popular. Try to choose a topic that is of interest to the Digg crowd and that you have some knowledge about.

 

  • Writing a Story: Once you have decided on what you want to write about, create a headline on the story that captures the reader’s attention and compels them to read on. The title is the first thing your reader sees and will be the determining factor on whether or not Digg users read your story. When you are finished writing your story, you can use the “Submit a Story” feature to add your story to Digg.

 

  • Use RSS Feeds: Use RSS Feeds to stay on top of the latest news in your area of interest. This way you can be the first to write about it on Digg when the news story breaks.

 

  • Use Digg Widgets: If you have a website or blog, you can add the Digg Widget to your site so when the latest news is posted on Digg, it will automatically add it to your site. Also if you use a Digg Widget on your site this will allow your visitors to Digg the information that you post.

 

  • Create a Friends Network: Like other social networking sites, you can create a list of friends that you can interact with on Digg. Make sure you take an interest in your friends and what they offering on the site since social networking is all about interaction.

 

  • Stay Active: To use Digg effectively you should be consistent with staying active in the community. If you want to reap the benefits you cannot just set up an account, submit a few posts, interact with a few people, and expect to gain a presence. Using Digg involves an investment of your time if you are going to make it work for you.

If you follow the strategies outlined in this article, it will help you succeed in getting your story posted on the front page of Digg. If enough people Digg your article and it is posted on the front page, it could mean receiving over 10,000 visitors to your website or blog within a matter of hours.

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How to Bring In New Leads by Using Google AdWords

Nov 19

Posted by Jeffrey Ferris in Google Adwords | No Comments

 

Google Adwords is an effective tool for generating immediate traffic to your website and if you set up your ad campaign correctly it is very effective in generating new leads that are highly targeted and will most likely purchase your product or service. Let’s talk about some of the elements you should include in your Google AdWords campaign that will guarantee you receive new leads that have a specific need for your niche product or service.

 Targeting a Google AdWords Campaign

 One of the reasons a lot of advertisers fail to bring in new leads with Google AdWords is because they lack the correct elements for creating a successful campaign. Some of these elements include:

 

  • Highly Targeted Keywords: A successful Google AdWords campaign begins with highly targeted keywords and keyword phrases that people are using to search for your product. This is why it is important to invest time in finding out what keywords they are using by doing your research with the Google keyword tool that is included with your AdWords account.

 

  • Get to Know Your Audience: Use the keywords you have found to get to know your target audience by typing the keywords into the search engine. Hang out in forums and on social networking sites to become familiar with some of the problems your target audience is trying to solve. If you do not know your audience, you cannot write PPC ads that will target their emotions.

 

  • Ad Titles: Write an ad title that captures your reader’s attention. The title should contain a keyword phrase from your research and make reference to solving a specific problem for your targeted audience.

 

  • Ad Descriptions: Your ad descriptions should clearly define what your product or service is about and include a call to action. The ad should be written in a compelling manner and contain a specific keyword phrase.

 

  • Landing Page: Your landing page should be set up to deliver what was promised in the ad. Make sure your ad points directly to the landing page instead of the home page of your website. The content on your landing page should include keyword phrases that were used in the ad and should be relevant to the ad content.

 

  • Opt-In: Place an opt-in form on your landing page that captures your prospect’s name and email address. Offer high quality information for free in exchange for their information. This will help you to establish an ongoing relationship with your new leads.

 

  • Track and Test: Track your ads with the Google AdWords tracking tools as well as your landing pages. If you have no knowledge of how these elements are performing you cannot optimize them by making changes to get the best results.

 

If you choose your keywords carefully, write ads that target a specific audience, and create a landing page that delivers the promise, you will be highly successful in bringing in new leads by using Google AdWords. What’s more is the new leads will be interested in your product or service right from the time they start searching and the steps you include in your AdWords campaign will simply lead them through the rest of the process and ultimately the sale.

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SEO Tips and Strategies That Will Help Improve Your Website’s Ranking

Nov 19

Posted by Jeffrey Ferris in SEO Secrets | No Comments

 

Good search engine optimization is a great way to drive free organic traffic to your website. If you know how to use SEO effectively you can significantly improve your website’s ranking with the search engines and help your targeted audience to find your product or service.

 Here are a few fundamental elements that the search engines bots look for when they spider your site for indexing.

 Keywords

 Keywords are the foundation to building a strong search engine optimization strategy. This is why it is important to find keywords that your target audience uses to search for your product or service. Once you determine the right keywords from your keyword research you will use them to drive highly targeted organic traffic to your website.

 Choosing a Domain Name

 Once you decide what you want to accomplish with your website and you have planned your site goals and objectives, choose a domain name that adequately reflects what your site is about. The domain name should include keywords that your audience uses to search for your product or service. It is important to note that the domain name should also be chosen after you have created a plan for your website.

Title

 The title of your website should correlate with your domain name and the content that you place on the page. Use keywords in your title as well as in the title tags that the search engine bots read when they spider your site. If the title is relevant to the domain name and the content on the page, this will help you to receive high ranking with the search engines.

 Content

 The content should be high quality information that is useful to your reader and should be written with the keywords placed strategically throughout the information. The content should be relevant to your domain name and the title of the page and should correlate with the meta description and title tags that the search engine bots view when they spider your page.

 Backlinks

 It is important to include high quality links to and from your site. The links should be relevant to the topic of your site and should contain high quality information. Additionally, the anchor text of your links should be written with keywords in mind and each link should contain an original title otherwise, the search engines will interpret the links as being automated and this will hurt your ranking.

 You can also use links to your blog and social networking pages to increase the number of links that you have on your website. As long as they are high quality and relevant, this will help to improve your ranking with the search engines.

 Website Layout

 The layout of your website should be easy to understand and the navigation should be designed in a way that leads the visitor around the website. Make sure your visitors can tell exactly what your website is about within 8 seconds of arriving on your page. If your visitors cannot decipher what your site is about you can bet the search engine bots will not be able to either.

 When you plan your website layout it is also a good idea to use a sitemap to make it easy for the search engine bots to easily find their way around your site. Sitemaps also give you a lot more control over what pages you want the search engine bots to see and what ones you don’t want them to see.

 

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